About the opportunity
The WomanKind Creative Grant provides early-stage women’s health companies with the strategic branding and design support they need to build trust, communicate their vision, and accelerate their impact. Sponsored by Alfa Charlie and awarded twice a year, this 6-week design partnership delivers a complete brand transformation. The program includes a comprehensive brand strategy workshop, a full visual brand identity system with a logo and color palette, collateral design for pitch decks and packaging, and three quarterly follow-up consultations to evaluate progress.
Funding and benefits
- A 6-week design partnership valued at $15,000 in brand strategy and design support
- A 6-hour Brand Strategy Workshop covering core values, target audience personas, competitor analysis, positioning, unique strengths, and brand personality
- A full visual brand identity system including a logo design, color palette, font suggestions, additional visual elements, and a Brand Compass Book
- Top collateral design such as pitch decks and packaging
- Three quarterly check-in consultations to evaluate progress, provide feedback, and offer recommendations
- Access to ongoing support and the WomanKind network, including free office hours even if not selected as the main winner
Who can apply?
- Open to all startups innovating in women's health, including cisgender, transgender, and non-binary health innovations
- Best suited for early-stage and Series A startups at a pivotal point in their growth trajectory
- Founders ready for a full rebrand, including logo, typography, color palette, and visual identity
- Open to global founders worldwide, provided they are available to meet during standard business hours between 8:00 AM and 5:00 PM PST
- Previous applicants are welcome to reapply if their company has evolved or grown since their last application
Required documents
- Online application form submissions detailing company story and vision
When to apply
- Applications open annually from October 1 to November 1
- Short 1:1 video calls with applicants take place by mid-December
- Winner notified by December 31
- Program kickoff begins in mid-January for the January-February cycle
How to apply
- Complete and submit the online application form via Google Forms during the application window
- Attend a 30-minute video call interview if invited by mid-December
- Await notification of results by December 31
Additional information
- Applications are kept confidential, and founders can request a signed NDA by emailing hello@designforwomankind.org before submitting
- While one main winner is selected twice a year, microgrants or strategy workshops are occasionally awarded to runners-up
Our Take on This Opportunity
This section reflects Open Opportunities’ own analysis of the opportunity from an applicant’s perspective.
You may be a strong fit if…
- Early-stage founders in femtech and women's health who have a validated product or traction but lack a professional, cohesive brand identity
- Teams looking for holistic support that bridges high-level strategic positioning with tangible assets like pitch decks and logos
- Global startups comfortable collaborating across time zones during Pacific Standard Time business hours
What should you think carefully about?
- The intensive 6-week partnership requires dedicated founder time and active participation in workshops and feedback sessions
- Applicants must be available for video calls scheduled during standard business hours between 8:00 AM and 5:00 PM PST
- Only one primary winner is selected per cycle, making the main grant highly competitive
How could this fit your current goals and plans?
This grant is an exceptional opportunity for early-stage health innovators seeking to professionalize their public-facing image, attract investors with polished pitch materials, and articulate their mission more clearly. Because the package combines foundational strategy with immediate execution, it directly addresses the branding hurdles common to young startups without requiring cash outlay.
Our take
Early-stage women's health and femtech startups ready for a complete visual and strategic overhaul should strongly consider applying. Even unsuccessful applicants gain access to free office hours and community resources, minimizing the downside of participation.
Ready to apply?
Review the opportunity on the official website before applying.
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